Yearly Archives: 2011

Engagement on the Go: Mobile Apps or Mobile Websites?

Posted on August 18, 2011 by Layla Masri
Bean president, Layla Masri, has a feature story on the ins and outs of mobile in the August 2011 issue …
Posted in Tech Tools, UI/UX | Tagged , , | Comments Off on Engagement on the Go: Mobile Apps or Mobile Websites?

Are microsites targeted tools or segmentation traps?

Posted on July 22, 2011 by Layla Masri
Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate …
Posted in Content Strategy, Tech Tools, UI/UX | Tagged , | Comments Off on Are microsites targeted tools or segmentation traps?

Five Reasons to Build a Mobile App

Posted on June 16, 2011 by Layla Masri
As with any important communications expense, before you build an app for your organization, you need to determine if the …
Posted in Content Strategy, Games, UI/UX | Tagged , , , | Comments Off on Five Reasons to Build a Mobile App

Going Mobile: Websites and Apps

Posted on June 3, 2011 by Layla Masri
I recently came across a stat that more people on the planet own a mobile phone than own a toothbrush. …
Posted in HTML5, Tech Tools, UI/UX | Tagged , | Comments Off on Going Mobile: Websites and Apps

User testing kid apps: The magical interactivity that almost wasn’t

Posted on May 6, 2011 by Keith Soares
If you want to make great work magnificent, *never forget* the simple power of user testing. Here’s how a 5-year-old …
Posted in Games, Kids, Tech Tools, UI/UX | Tagged , , | Comments Off on User testing kid apps: The magical interactivity that almost wasn’t