Bean Blog

When we consult on redesign projects these days, is pretty common for someone to casually mention during the conversation “Oh, and we’re gonna do some blogging too.” Sigh.

Unfortunately, many companies entertain the notion of blogging because it’s something everyone else does, just like tweeting and having a Facebook Fan Page.  

I’m not going to lecture you on why you shouldn’t blindly do what everyone else is doing. I’ll just tell you that you should blog like crazy because it brings in major results.

In fact, over 40% of companies blogging have generated a customer from their efforts.

Company blogs took the top spot for inbound marketing strategies in HubSpot’s recent 2010 State of Inbound Marketing report, which surveyed marketing professionals about the importance of various social media channels.

Up from 2009, 85% of respondents ranked company blogs as “useful” or better, showing increased preference for creating conversations around the industry and interacting personally with customers. Twitter came in 2nd place with 71%, and Facebook and YouTube followed suit with increased ratings.

So keep on blogging – not because I said so, but because it makes sound marketing sense!