Layla Masri

President

As co-founder of Bean Creative, Layla is a key factor in turning client projects from the conventional to the captivating. With her promotional background and 15–plus years as a marketing/web copywriter, she has a laser focus on maximizing impact. This passion has made her a usability expert in concepting site interactivity, providing strategic planning, completing audience analysis and competitive research, organizing user testing, developing content audits, advising on best practices for usability/accessibility, and developing information architecture and site maps.

She is a respected speaker, author and interviewee, having been featured in Washington Business Journal, Fortune Small Business and even fashion powerhouse Marie Claire.She is a recipient of the 2009 SmartCEO Magazine Brava! Award, recognizing 25 female CEOs who are not only growing successful companies, but who are also giving back to the community through philanthropy.

Layla has a BA in Journalism from the University of Maryland and is a member of the American Society of Association Executives and the American Association of Museums.

Fun fact: Layla is a card-carrying member of the Tom Wopat fan club (aka “Luke Duke” from the Dukes of Hazzard).

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