Inova Children’s Hospital
Earning the trust of parents and doctors with comforting information and planning resources for peace of mind.
Earning the trust of parents and doctors with comforting information and planning resources for peace of mind.
Prior to the redesign, the children’s hospital website was buried inside the larger Inova site, where difficult organization and content were a challenge for frazzled parents.
With name-brand competition and lack of strong branding as a true children’s hospital, Inova needed to rethink all aspects of their digital offerings.
The result is a website and a preparedness app for parents that illustrates their warm, welcoming and caring approach with superior care for children.
The Bean Team created a synergistic, yet kid-centric, look and feel to align with the global Inova brand, while serving unique parent and patient needs.
Launching alongside the new website is the Inova Children’s Hospital Prepared Parent app. The app was concepted and developed to quickly help parents determine when and where their children should be taken for medical care. It features: