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ourservices
Information Architecture & Usability
Creating an ideal site structure that maximizes access to your key messages and provides quick, seamless intuitive navigation sets the foundation for a successful web project.
Bean Creative follows a proven development process to optimize usabililty:
1. Understand the Audience
By first understanding the demographics of your audience and your organization's goals, our usability experts can identify the ideal organization and layout of content to maximize content access.
Our user interface experts create a matrix of users and their needs to create a clear content structure and determine what top-level information needs to be featured on each main section or subsection page.
2. Take Stock with a Content Audit
An important step is to undertake a content audit of the available resources for launch to determine the full scope of the content. Our information architects then make recommendations on ideal organization and navigation schemes. The goal is to help drive visitors into content - those searching for specific information as well as those who are browsing for inspiration.
3. Maximize Access with Optimal Organization
We work hand-in-hand with our clients to map out an intuitive content map and site sections so users know exactly where to find appropriate content.
From the finalized content hierarchies from the site audit, we create site architecture and detailed wireframe diagrams to map the ideal content layout on key site pages.
Once the new site architecture is approved, we move on to wireframes. The wireframe phase allows us to show the position of key home page and interior page content as well as visual walkthroughs of complex functionality in order to ensure that key information will be easily used and accessed.
4. Create Web-Savvy Content
Writing for the web requires strategic marketing know-how since a site is not read in a linear fashion — you need to ensure that your most important messages are reiterated throughout the site in a compelling fashion.
We use our experience in content creation and copywriting for the web to articulate your message — whether you want to promote your products and services, explain complex issues or create immersive story-based environments.
Understanding that most web users jump from page to page without following a consistent order, our writers ensure that each and every page drives home your key messages to further your site goals. Plus we break down the content into meaningful chunks that allow for ease of online reading and retention in a point-and-click world.
Our original content can be anything from advertising copy to interactive scripts and educational lesson plans.
With all the steps of our blueprint process finalized, we then move on to front-end design.
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