Whoa. ???? Artists create unauthorized Augmented Reality gallery at the MoMA

Posted on March 6, 2018 by Layla Masri

Remember the hysteria of Pokemon Go putting gaming and creatures into cultural spots?

Now artists have launched an augmented reality gallery at the Museum of Modern Art in New York, digitally overlaying their artwork over the museum’s.

This guerrilla installation was created and deployed WITHOUT the museum’s permission.

This is going to get *interesting*…

Layla

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About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.
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