Inova Children’s Hospital

Earning the trust of parents and doctors with comforting information and planning resources for peace of mind.

A redesigned website and new app boosts awareness of their comprehensive children’s medical services, designed to coincide with the launch of their state-of-art facility expansion.

Revitalized brand and digital presence

Prior to the redesign, the children’s hospital website was buried inside the larger Inova site, where difficult organization and content were a challenge for frazzled parents.

With name-brand competition and lack of strong branding as a true children’s hospital, Inova needed to rethink all aspects of their digital offerings.

The result is a website and a preparedness app for parents that illustrates their warm, welcoming and caring approach with superior care for children.

The Bean Team created a synergistic, yet kid-centric, look and feel to align with the global Inova brand, while serving unique parent and patient needs.

A companion app for parent peace of mind

Launching alongside the new website is the Inova Children’s Hospital Prepared Parent app. The app was concepted and developed to quickly help parents determine when and where their children should be taken for medical care. It features:

  • Concussion Guide
  • Acetaminophen Dosage Guide
  • Choosing ER vs Urgent Care
  • Important Numbers
  • ER Locations and wait times
  • Quick access to Inova’s patient account app
The combination of a warm, welcoming website and a helpful preparedness app showcase the expanded impact and offerings of Inova Children's Hospital.
inova-plan-visit
Our proven user-centric audience strategy, combined with parent interviews and advisory board insight, ensures that the website streamlines access to a host of important information.

inova-app-landing
The Prepared Parent app helps you organize and share a list of important numbers, get quick emergency care info, connect with Inova staff, and much more.

inova-app-dosage
The app's dosage guide for children is one of several handy features for today's busy parents.

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