National Association of Broadcasters
NAB Show
Declining attendance and new tech challenges: How the world's largest electronic media event on filmed entertainment got its groove back.
Declining attendance and new tech challenges: How the world's largest electronic media event on filmed entertainment got its groove back.
At a time when anyone with a smartphone and YouTube account can create and deliver content, the NAB Show needed a strategic plan to continue to attract the best and brightest to their massive annual event. With attendance down, they needed to reach beyond the typical media executive and producer attendees to attract the new breed of content creators, including indie photographers, filmmakers and techies.
Not content to ponder the attendance issue from the comfort of our own conference room, the Bean Team was hands-on at the NAB Show, walking miles of show floor to gather intel and expectations from a host of real-world audience members.
We not only discussed their needs and the ways in which they wanted to engage, but also ran interviews and card sorts to ensure we curated content and organized the site for their diverse attendee needs in the most user-centric ways possible.
Not content to stop with the success of the redesigned site, we’ve also been developing cutting-edge rich media interactive ad campaigns to run in digital publications. I added to boost the NAB Show brand as a powerful enabling force for technological advancement in media and entertainment.
Focusing on all there is to see at the NAB Show, we presented real comments from attendees on images as if they were being posted (and LIKED) from the show in "real time!"