Chomping at the bit to get kids on horseback
AQHA had wonderful educational printed classroom materials, but they needed a more engaging way get kids involved with horses. After a strategic phase that fleshed out the marketplace opportunities, we fine-tuned and developed the perfect combination of learning and fun for web and mobile.
A world of horses, designed just for kids
Fantasy horse characters are great, but real horses are where the action is! Our team developed a massive mixture of mini games, deeper interactives, digital comic books, and an action-packed webisode series starring real kids’ adventures with horses – everything from a first horseback ride to competing in a show.
In addition to games, games, games, the site features three webisode series totaling nearly 1 ½ hours of original content. The webisodes showcase kids' real-life experiences with horses through Anna, the first-timer, Jack, the ranch hand, and Grace, the show rider.
Growing the Audience
Take Me Riding is growing an audience of horse-crazy kids, releasing new webisodes in each of the video series each month during the 2014-15 school year. And with the industry’s only Horse Finder, we’re connecting parents (and kids) to the real world of horses. Kids across the country are saying ‘Take me riding!’
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