Author Archives: Layla Masri

About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.

Best Practices in Website Content Inventory

Posted on October 13, 2009 by Layla Masri
Recently, an association presented us with a very daunting task — how to inventory a legacy website with 75,000+ pages …
Posted in CMS, Content Strategy, Tech Tools | Tagged | Comments Off on Best Practices in Website Content Inventory

Build Navs of Steel with a Card Sorting Exercise

Posted on October 1, 2009 by Layla Masri
Card sorting exercise isn’t the latest fitness craze — it’s a reliable, inexpensive information architecture method for finding patterns in …
Posted in Tech Tools, UI/UX | 1 Comment