Author Archives: Layla Masri

About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.

Oh ????! What the British Museum learned about toilets from data mining TripAdvisor reviews

Rich customer data is so informative, but sometimes daunting to gather and unravel its meaning. That’s why we are so
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Whoa. ???? Artists create unauthorized Augmented Reality gallery at the MoMA

Remember the hysteria of Pokemon Go putting gaming and creatures into cultural spots? Now artists have launched an augmented reality
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Killer analogies help you explain the different facets of your work

Working in tech and digital, it’s so easy to speak in code, literally and figuratively. But in order to resonate
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What advice do you wish you’d gotten before starting a web project or redesign?

We asked this essential question to our clients and colleagues to get their take on pitfalls and opportunities of the
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Get out of their way! 4 easy digital usability tactics that deliver serious results

Everything is easier with the right process. In advance of my session on usability at next week’s ASAE Tech conference,
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“Shut up and see what unfolds!” (aka website usability testing for dummies)

Today we’re at the annual National Council for the Social Studies’ annual meeting to test the alpha release of our
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