Author Archives: Layla Masri
Are microsites targeted tools or segmentation traps?
Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate …
Posted in Content Strategy, Tech Tools, UI/UX
Tagged associations, microsites
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Five Reasons to Build a Mobile App
As with any important communications expense, before you build an app for your organization, you need to determine if the …
Posted in Content Strategy, Games, UI/UX
Tagged apps, associations, mobile, usability
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Going Mobile: Websites and Apps
I recently came across a stat that more people on the planet own a mobile phone than own a toothbrush. …
Posted in HTML5, Tech Tools, UI/UX
Tagged apps, mobile
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When calendars ATTACK! (aka The Importance of Long-Term Planning)
No one likes getting Christmas catalogs at the end of August. But we can all learn from the forethought required …
Posted in Content Strategy, Tech Tools, UI/UX
Tagged editorial calendar, project management
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Goal-setting is easy – the hard part is achieving them…
While writing new year’s resolutions seems like a trite annual occurrence, in a tech business like ours that must constantly …
Posted in Tech Tools
Tagged goal setting, project management
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