Author Archives: Layla Masri

About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.

Are microsites targeted tools or segmentation traps?

Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate
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Five Reasons to Build a Mobile App

As with any important communications expense, before you build an app for your organization, you need to determine if the
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Going Mobile: Websites and Apps

I recently came across a stat that more people on the planet own a mobile phone than own a toothbrush.
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When calendars ATTACK! (aka The Importance of Long-Term Planning)

No one likes getting Christmas catalogs at the end of August. But we can all learn from the forethought required
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Goal-setting is easy – the hard part is achieving them…

While writing new year’s resolutions seems like a trite annual occurrence, in a tech business like ours that must constantly
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Lessons learned as a Webby Judge

It’s a great honor this year to be asked to serve as a judge for the Webby Awards, the world’s
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