No one likes getting Christmas catalogs at the end of August. But we can all learn from the forethought required have key marketing communications ready for prime time ahead of the game… Continue reading
When calendars ATTACK! (aka The Importance of Long-Term Planning)
Posted in Content Strategy, Tech Tools, UI/UX
Tagged editorial calendar, project management
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Goal-setting is easy – the hard part is achieving them…
While writing new year’s resolutions seems like a trite annual occurrence, in a tech business like ours that must constantly adapt to new tools and methodologies, it’s a vital way to start off the year. Continue reading
Posted in Tech Tools
Tagged goal setting, project management
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Best Practices in Website Content Inventory
Recently, an association presented us with a very daunting task — how to inventory a legacy website with 75,000+ pages that has not gone through a redesign or focused information architecture efforts in almost 10 years. Continue reading
Posted in CMS, Content Strategy, Tech Tools
Tagged associations
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Build Navs of Steel with a Card Sorting Exercise
Card sorting exercise isn't the latest fitness craze — it's a reliable, inexpensive information architecture method for finding patterns in how users would expect to find content or functionality on your website. Continue reading
Posted in Tech Tools, UI/UX
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