When calendars ATTACK! (aka The Importance of Long-Term Planning)

No one likes getting Christmas catalogs at the end of August. But we can all learn from the forethought required have key marketing communications ready for prime time ahead of the game… Continue reading 
Posted in Content Strategy, Tech Tools, UI/UX | Tagged , | Leave a comment

Goal-setting is easy – the hard part is achieving them…

While writing new year’s resolutions seems like a trite annual occurrence, in a tech business like ours that must constantly adapt to new tools and methodologies, it’s a vital way to start off the year. Continue reading 
Posted in Tech Tools | Tagged , | Leave a comment

Lessons learned as a Webby Judge

It’s a great honor this year to be asked to serve as a judge for the Webby Awards, the world’s most prestigious web and interactive award. Continue reading 
Posted in Content Strategy, Responsive Design, Tech Tools, UI/UX | Tagged , , , | Leave a comment

Best Practices in Website Content Inventory

Recently, an association presented us with a very daunting task — how to inventory a legacy website with 75,000+ pages that has not gone through a redesign or focused information architecture efforts in almost 10 years. Continue reading 
Posted in CMS, Content Strategy, Tech Tools | Tagged | Leave a comment

Build Navs of Steel with a Card Sorting Exercise

Card sorting exercise isn't the latest fitness craze — it's a reliable, inexpensive information architecture method for finding patterns in how users would expect to find content or functionality on your website. Continue reading 
Posted in Tech Tools, UI/UX | 1 Comment