Oh 💩! What the British Museum learned about toilets from data mining TripAdvisor reviews

Rich customer data is so informative, but sometimes daunting to gather and unravel its meaning. That’s why we are so impressed at how the British Museum did a deep dive into their 1,000+ monthly TripAdvisor reviews to discover unprecedented insight into the visitor experience. Continue reading

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Whoa. 😲 Artists create unauthorized Augmented Reality gallery at the MoMA

Remember the hysteria of Pokemon Go putting gaming and creatures into cultural spots?

Now artists have launched an augmented reality gallery at the Museum of Modern Art in New York, digitally overlaying their artwork over the museum’s.

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Killer analogies help you explain the different facets of your work

Working in tech and digital, it’s so easy to speak in code, literally and figuratively.

But in order to resonate with your end user or prospect or client, you need to connect on an emotional level, and the best way to do that is with storytelling and building common ground.

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What advice do you wish you’d gotten before starting a web project or redesign?

Tool belt

We asked this essential question to our clients and colleagues to get their take on pitfalls and opportunities of the redesign process from the website owner side.

Since sites support so many key communications strategies and goals, one of the best ways to build a successful site and partnership is for clients and developers to have realistic expectations when diving in.

From timing and budgets to content migration, platforms and project management, here are their spot-on suggestions, caveats, and best practices: Continue reading

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Get out of their way! 4 easy digital usability tactics that deliver serious results

Everything is easier with the right process.

In advance of my session on usability at next week’s ASAE Tech conference, Associations Now interviewed me about the art and science of turning online passersby into participants. Continue reading

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“Shut up and see what unfolds!” (aka website usability testing for dummies)

User testing

Today we’re at the annual National Council for the Social Studies’ annual meeting to test the alpha release of our new interactive classroom tools for the Library of Congress.

Usability testers

Usability testing is essential to ensuring that your site delivers on your goals and sets you up for success, whether that’s information access, sales, registration or other engagement actions. Continue reading

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