Rich customer data is so informative, but sometimes daunting to gather and unravel its meaning. That’s why we are so impressed at how the British Museum did a deep dive into their 1,000+ monthly TripAdvisor reviews to discover unprecedented insight into the visitor experience. Continue reading
Remember the hysteria of Pokemon Go putting gaming and creatures into cultural spots?
Working in tech and digital, it’s so easy to speak in code, literally and figuratively.
But in order to resonate with your end user or prospect or client, you need to connect on an emotional level, and the best way to do that is with storytelling and building common ground.
We asked this essential question to our clients and colleagues to get their take on pitfalls and opportunities of the redesign process from the website owner side.
Since sites support so many key communications strategies and goals, one of the best ways to build a successful site and partnership is for clients and developers to have realistic expectations when diving in.
From timing and budgets to content migration, platforms and project management, here are their spot-on suggestions, caveats, and best practices: Continue reading
In advance of my session on usability at next week’s ASAE Tech conference, Associations Now interviewed me about the art and science of turning online passersby into participants. Continue reading
Usability testing is essential to ensuring that your site delivers on your goals and sets you up for success, whether that’s information access, sales, registration or other engagement actions. Continue reading
