Whoa. 😲 Artists create unauthorized Augmented Reality gallery at the MoMA

Remember the hysteria of Pokemon Go putting gaming and creatures into cultural spots?

Now artists have launched an augmented reality gallery at the Museum of Modern Art in New York, digitally overlaying their artwork over the museum’s.

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Killer analogies help you explain the different facets of your work

Working in tech and digital, it’s so easy to speak in code, literally and figuratively.

But in order to resonate with your end user or prospect or client, you need to connect on an emotional level, and the best way to do that is with storytelling and building common ground.

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What advice do you wish you’d gotten before starting a web project or redesign?

Tool belt

We asked this essential question to our clients and colleagues to get their take on pitfalls and opportunities of the redesign process from the website owner side.

Since sites support so many key communications strategies and goals, one of the best ways to build a successful site and partnership is for clients and developers to have realistic expectations when diving in.

From timing and budgets to content migration, platforms and project management, here are their spot-on suggestions, caveats, and best practices: Continue reading

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Get out of their way! 4 easy digital usability tactics that deliver serious results

Everything is easier with the right process.

In advance of my session on usability at next week’s ASAE Tech conference, Associations Now interviewed me about the art and science of turning online passersby into participants. Continue reading

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“Shut up and see what unfolds!” (aka website usability testing for dummies)

User testing

Today we’re at the annual National Council for the Social Studies’ annual meeting to test the alpha release of our new interactive classroom tools for the Library of Congress.

Usability testers

Usability testing is essential to ensuring that your site delivers on your goals and sets you up for success, whether that’s information access, sales, registration or other engagement actions. Continue reading

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Bean Bites: Is your website guilty of 2017’s worst offenses in design and development?

As we round the bend toward the end of the year, it’s time to take stock of your website’s strengths and how to best position yourself for sustained growth in 2018 and beyond.

New Year Ahead street signBack by popular demand, here’s our interview with the Washington Business Journal — after once again being named to the Book of Lists top web design firms — where we provide expert, insider tips on what sites should (and shouldn’t) have in a great website design.

There’s still time to start the new year off right to maximize your goals and deliver digital dynamite to your audiences!

Read on for our blog post on the top 3 best practices & worst offenses for 2017 website design and development.

Layla

Need help creating digital dynamite?  Drop us a line!

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