Website taxonomy 101 (aka, the art and science of classifying your content)

Talk data to me: six key web analytics that every org should leverage

In what ways can taxonomy be utilized to improve the function of your website, especially as the amount of content grows? Here’s a helpful primer on the use and utility of taxonomy for your site, via available tools in your content management system (CMS). Continue reading

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Ready to disrupt the boring annual meeting and conference experience?

I’m not a meeting planner, but I attend and speak at a fair number of events. And I know a poorly designed meeting when I see one.

I recently attended an annual meeting that I speak at regularly, and this year it was just totally OFF. Disjointed scheduling. No general session to launch into the event, or a closing one to round it off. Poorly designed session rooms with bad acoustics. Odd, low quality food options. I could go on.

So I was eagerly awaiting my participation in XDP just 2 weeks later for an opportunity to take part in a bold new event STYLE and FOCUS on rethinking the entire meeting experience. Continue reading

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The biggest deal in the history of association technology just went down. What are the ramifications?

I love change (Buddy the Elf)Yesterday Abila, Aptify, and YourMembership were all purchased and put under a single umbrella called Community Brands.

This is likely the single biggest deal in the history of association technology and will clearly have significant ramifications on the association, thought it’s not yet clear exactly what those impacts will be.

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The top 3 best practices & worst offenses for 2017 website design and development

Best Practices in Web

Back by popular demand! If you’ve already failed in your new year’s diet, try your hand at a website detox and health regimen.

 As one of the Washington Business Journal’s Book of Lists top web design firms, we were asked to provide expert, insider tips on what sites should (and shouldn’t) have in a great website design. Here’s what our team had to say: Continue reading

Posted in CMS, Content Strategy, Digital Best Practices, HTML5, Redesign Tips, Responsive Design, UI/UX | Tagged , , , , , | 2 Comments

Talk data to me: six key web analytics that every org should leverage

Talk data to me: six key web analytics that every org should leverage

Launching a website should never be a “one and done” experience. Data analysis is critical to ensuring your site is optimized to best meet your goals. The beauty of analytics is that you don’t have to ask your board for a budget — there’s lot of meaningful metrics that you can bootstrap yourself and put to work immediately.

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We’re hiring! ISO web, app and mobile programmer to help us make digital dynamite

Join our award-winning web, mobile, and app development studio in Alexandria, VA.

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