Writing effectively for the web takes more than a few tweaks to printed materials. As a journalism major & former advertising copywriter, here are my top tips for creating compelling online content.
Maximize Your Messaging: 13 Tips for Killer Web Content Creation
Engagement on the Go: Mobile Apps or Mobile Websites?
Bean president, Layla Masri, has a feature story on the ins and outs of mobile in the August 2011 issue of the American Society of Association Executives’ Communication News.
Posted in Tech Tools, UI/UX
Tagged apps, associations, mobile
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Are microsites targeted tools or segmentation traps?
Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate strategies where microsites are not only appropriate, but preferred.
Posted in Content Strategy, Tech Tools, UI/UX
Tagged associations, microsites
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Five Reasons to Build a Mobile App
As with any important communications expense, before you build an app for your organization, you need to determine if the app can provide something far and above what the mobile web cannot. Continue reading
Posted in Content Strategy, Games, UI/UX
Tagged apps, associations, mobile, usability
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Going Mobile: Websites and Apps
I recently came across a stat that more people on the planet own a mobile phone than own a toothbrush. Clearly, mobile content delivery via the web and apps have quickly vaulted into mission-critical initiatives that organizations must address. Continue reading
Posted in HTML5, Tech Tools, UI/UX
Tagged apps, mobile
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User testing kid apps: The magical interactivity that almost wasn’t
If you want to make great work magnificent, *never forget* the simple power of user testing. Here’s how a 5-year-old girl schooled an entire team of cutting-edge app developers… Continue reading
Posted in Games, Kids, Tech Tools, UI/UX
Tagged apps, mobile, user testing
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