TPAC had some clear needs and incredible opportunities when they brought the Bean Team onboard for their massive redesign. The site needed a complete new aesthetic, mobile support, seamless ticketing, and a content management system for their team to keep things humming.
With audiences that include millennials to seniors, kids and teachers, plus donors, sponsors, and community partners, content strategy and targeted delivery were key.
An invigorated brand with a modern aesthetic gives TPAC staff the essential ability to highlight programs and cross-promote to significantly boost engagement and ticketing.
It happens through exceptional experiences for students, inspiring training for teachers, and enriching arts connections for adults.
Of course, monetizing the website was an important goal, but TPAC also had lofty ambitions to connect more deeply with their beloved Nashville community and create opportunities for the arts to influence life and learning in significant ways.
TPAC holds a special place in the hearts of residents, so it was essential to highlight their unique offerings beyond the stage. The website was designed with a strategic vision to elevate their brand and public perception as a vital local partner to inspire, encourage and impact the state of Tennessee.
Our programmers created fluid, seamless connections to TPAC’s Tessitura ticketing system. This means we can readily support the vastly different ticketing parameters of each show, which include nuances like show staging, seating, and performance dates across their three theaters.
We worked with TPAC to create a quick, replicable process for their staff to create new shows and ticketing options with ease. Plus, we streamlined the ticketing form and process to maximize transactions.
TPAC and their audiences are raving about the new and improved TPAC. Some of the killer metrics just a few months post-launch include:
From an SEO perspective, the modern, responsive site has vastly improved organic traffic and solved an ongoing issue of confusion between TPAC offerings and third-party ticket brokers.
Take a bow, TPAC!
From classic Broadway hits to modern comedy, TPAC offers entertainment across three different theaters plus a concert venue. Our developers created such a solid and intuitive integration with the Tessitura ticketing system that conversions jumped 115% post-launch!
Showcasing the enrichment and value that TPAC provides to the Nashville and larger Tennessee community was a huge success thanks to our content strategy and design considerations.
