Verizon

Our long partnership with Verizon includes the strategic redesign and reorganization of several key corporate websites, focusing on thought leadership and innovation.

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Re-envisioning the world’s telecommunications leader

As part of a broad marketing and messaging initiative to be known as much more than “just the phone company”, Bean Creative delivered several high-profile websites to emphasize Verizon’s innovative solutions as a technology trendsetter.

Breaking them out of departmental silos, we built a platform for corporate thought leadership as part of a holistic, 360 degree view of the organization.

Illustrating the big picture of innovation and connectivity

Beginning with several disjointed sites — Verizon’s main company and Corporate Responsibility sites — we created a strong visual hierarchy of information, centralized corporate voice and concise navigation to deliver both informational and influential messaging.

We also helped Verizon become the first major telecommunications company to issue a transparency report about law enforcement requests with the launch of transparency.verizon.com.

The redesign communicates the variety of Verizon corporate initiatives while transcending departmental silos, showcasing a bigger picture of innovation and connectivity company-wide.

By showcasing the impact of Verizon’s major community initiatives, visitors see a side of the company they may not know and gain a deep appreciation of the company as a valued corporate citizen.

The Verizon Transparency Report website on law enforcement requests was the first of its kind, earning high praise and front-page tech coverage from the Washington Post and other national press.

A successful breakaway from the business unit model

Bean Creative’s strategic reorganization and visual redesign provides a more engaging and user-centric entryway to explore Verizon corporate content. The sites’ flexible portal framework can accommodate new initiatives and messaging as corporate needs evolve, and encourages deeper visitor exploration with content sharing and cross connectivity.