Tag Archives: associations

Small Device, Big Expectations: An Association Exec’s Guide to Planning a Responsive Website

Posted on April 1, 2014 by Layla Masri
Responsive design is a growing imperative for organizations that want to ensure users have a seamless experience across devices. Here …
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Engagement on the Go: Mobile Apps or Mobile Websites?

Posted on August 18, 2011 by Layla Masri
Bean president, Layla Masri, has a feature story on the ins and outs of mobile in the August 2011 issue …
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Are microsites targeted tools or segmentation traps?

Posted on July 22, 2011 by Layla Masri
Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate …
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Five Reasons to Build a Mobile App

Posted on June 16, 2011 by Layla Masri
As with any important communications expense, before you build an app for your organization, you need to determine if the …
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Best Practices in Website Content Inventory

Posted on October 13, 2009 by Layla Masri
Recently, an association presented us with a very daunting task — how to inventory a legacy website with 75,000+ pages …
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