The strategy of creating a best of breed site
We overhauled from both a design and marketing perspective to meet ACVS’s new initiative to focus on the pet owner needs and connect them to member surgeons.
To become a valuable “first stop” for pet owners as well as veterinary surgeon members, Bean Creative approached the redesign in two distinct phases.
Meet the new ACVS.org — Now with more bite!
First, we focused on the overarching site organization, navigation and content priorities to create a more user-friendly experience that appeals to their key audiences.
Our usability experts developed detailed audience personas, ran card sorts and completely re-envisioned the site’s organization and navigation.
Then, we helped them move away from an older, less efficient CMS to a modern Drupal open-source CMS that fully integrates with their Association Anywhere AMS.