Armed with a new marketing initiative to assist animal owners and serve as a trusted online resource, the Bean Team came to the rescue to promote the use of veterinary surgeons and drive traffic to ACVS’ members.
We overhauled from both a design and marketing perspective to meet ACVS’s new initiative to focus on the pet owner needs and connect them to member surgeons.
To become a valuable “first stop” for pet owners as well as veterinary surgeon members, Bean Creative approached the redesign in two distinct phases.
First, we focused on the overarching site organization, navigation and content priorities to create a more user-friendly experience that appeals to their key audiences.
Our usability experts developed detailed audience personas, ran card sorts and completely re-envisioned the site’s organization and navigation.
Then, we helped them move away from an older, less efficient CMS to a modern Drupal open-source CMS that fully integrates with their Association Anywhere AMS.
