American Association for the Advancement of Science (AAAS)
Online Annual Report
Bringing accomplishments to life with interactive tools
Goodbye, boring paper reports...hello digital engagement!
Goodbye, boring paper reports...hello digital engagement!
After years of creating printed annual reports — and all the associated printing costs, shipping fees, and the environmental footprint — they decided to create a digital-first effort for the first time.
AAAS put out the call for a team knowledgeable in creating engaging online content, and Bean Creative fit the bill perfectly.
Together, we worked with their marketing, finance, and C-suite teams to finalize goals, interactions and optimal features to inspire their audience of university presidents, scientific industrial organization leadership, new donors and the general public.
The report takes the often snooze-worthy annual report data and flips it on its head, bringing content to life in new ways beyond the spreadsheet. The online report features interactive infographics and videos that highlight achievements, with the option for a deeper data dive for more robust business insight.
The replicable framework means their staff can continue to roll out new reports every year, so it’s not just a one-time use investment.
Plus, the modular nature of WordPress allows for further enhancement of the online annual report with plug-ins for quick and inexpensive deployment.
This digital-first deployment allows for quick, easy, and inexpensive updating for subsequent annual reports.
