Entomological Society of America
An engaging, responsive, user-centric online presence
Improving resource findability and user experience to boost member engagement.
Improving resource findability and user experience to boost member engagement.
Like many older association sites, the Entomological Society of America not only lacked responsive, cross-platform support, but had a diminished user-experience due to disjointed navigation and content strategy.
You know the drill…hard-to-find member benefits…monetization issues…problems logging in…and diminished access to rich archival resources.
Thanks to our audience analysis and user journey mapping process, we helped ESA maximize their digital strategy so that content, navigation, design, and the underlying technology were all in lockstep to nurture their community, cater to the unique needs of each visitor segment, and enhance membership with convenient self-service.
Already, the new site has reduced some of ESA’s biggest pain points, including bounce rates, SSO member sign-in, and incomplete registrations.
Not only did we hit all these marks, but our proven project management process ensured a painless launch before their annual meeting.
Improved segmentation and targeting allows ESA to communicate with specific audiences in customized ways to advance their “next action” strategy.
Every page is designed to increase resource access, community engagement, event attendance and purchases.
