Chomping at the bit to get kids on horseback
AQHA had wonderful educational printed classroom materials, but they needed a more engaging way get kids involved with horses. After a strategic phase that fleshed out the marketplace opportunities, we fine-tuned and developed the perfect combination of learning and fun for web and mobile.
A world of horses, designed just for kids
Fantasy horse characters are great, but real horses are where the action is! Our team developed a massive mixture of mini games, deeper interactives, digital comic books, and an action-packed webisode series starring real kids’ adventures with horses – everything from a first horseback ride to competing in a show.
In addition to games, games, games, the site features three webisode series totaling nearly 1 ½ hours of original content. The webisodes showcase kids' real-life experiences with horses through Anna, the first-timer, Jack, the ranch hand, and Grace, the show rider.