Category Archives: Content Strategy

Five Reasons to Build a Mobile App

Posted on June 16, 2011 by Layla Masri
As with any important communications expense, before you build an app for your organization, you need to determine if the …
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When calendars ATTACK! (aka The Importance of Long-Term Planning)

Posted on October 4, 2010 by Layla Masri
No one likes getting Christmas catalogs at the end of August. But we can all learn from the forethought required …
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Lessons learned as a Webby Judge

Posted on December 9, 2009 by Layla Masri
It’s a great honor this year to be asked to serve as a judge for the Webby Awards, the world’s …
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Best Practices in Website Content Inventory

Posted on October 13, 2009 by Layla Masri
Recently, an association presented us with a very daunting task — how to inventory a legacy website with 75,000+ pages …
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