Category Archives: Tech Tools

Are you sure you want to recreate Flash games as HTML5? Four major pitfalls to avoid.

Posted on December 30, 2013 by Layla Masri
The rise of mobile is putting Flash games out to pasture. But do you redo your Flash games as HTML5? …
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Maximize Your Messaging: 13 Tips for Killer Web Content Creation

Posted on September 11, 2012 by Layla Masri
Writing effectively for the web takes more than a few tweaks to printed materials. As a journalism major & former …
Posted in Content Strategy, Tech Tools | Tagged , | 1 Comment

Engagement on the Go: Mobile Apps or Mobile Websites?

Posted on August 18, 2011 by Layla Masri
Bean president, Layla Masri, has a feature story on the ins and outs of mobile in the August 2011 issue …
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Are microsites targeted tools or segmentation traps?

Posted on July 22, 2011 by Layla Masri
Any time your content isn’t all under the same roof, there is the potential for fragmentation. However, there are legitimate …
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Going Mobile: Websites and Apps

Posted on June 3, 2011 by Layla Masri
I recently came across a stat that more people on the planet own a mobile phone than own a toothbrush. …
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User testing kid apps: The magical interactivity that almost wasn’t

Posted on May 6, 2011 by Keith Soares
If you want to make great work magnificent, *never forget* the simple power of user testing. Here’s how a 5-year-old …
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